Paid Media Specialist
I scale brands with paid media that pays for itself.
I find where your ad money is being wasted, fix it, and scale what works. 4+ years doing this across Meta, Google, TikTok, YouTube and LinkedIn.
Clients
Brands I’ve helped grow
Campaigns I’ve planned and managed for clients through my agency roles.
$7M+
Revenue generated for clients
45+
Brands helped to grow
4+ yrs
Making ad budgets work harder
About
My career, run like a campaign.
I dropped out of computer science to follow my passion for marketing. Every role since has taken me one step further down the funnel: from supporting regional campaigns to managing $110K+ a month for brands across global markets.
01 · Awareness
ADA Asia
Performance Marketing Intern · 2023
Learned the fundamentals on Google, YouTube and Meta with e-commerce and hospitality brands across APAC.
02 · Consideration
MullenLowe Sri Lanka
Executive, Performance Marketing · 2023–2024
Worked across retail, FMCG, automotive and F&B, adapting strategy to different customer journeys.
03 · Conversion
Enfection
Executive, Campaign Management · 2024–2025
Ran full-funnel campaigns for beauty and lifestyle e-commerce brands, including a US market launch.
04 · Scale
Home of Performance
Paid Media Manager · Apr 2025–now
Leading paid media for e-commerce and lead-gen brands across global markets, and training new team members.
↓ Result: $7M+ revenue for 45+ brands
Skills & platforms
The right platforms + the right skills = profitable growth.
Meta Ads
Facebook · Instagram
Google Ads
Search · Shopping · PMax
YouTube
Video campaigns
TikTok Ads
In-feed · Spark Ads
LinkedIn Ads
B2B lead gen
Platforms + skills
Profitable
growth
What I’m good at
Campaign strategy
Creative strategy
Creative testing frameworks
CAC reduction
AI & automation
Script writing
Feed management
Conversion tracking
Automated dashboards